Kiwiyana Imports · Investor briefing
One brand landed. Five behind it.
New Zealand's reputation got to India first. Its beauty is next.
Mumbai · October 2026
Kiwiyana
New Zealand's team in India.
Zespri carries kiwifruit. Winegrowers carry wine. UMF carries mānuka. New Zealand beauty had no one. Now it has us: registration, import, stock and every shelf, in one company.
We launched our own brand first. Now we launch the rest.
Five exports India knows. One it has never met.
Kiwifruit
3.9bn
Lamb
3.0bn
Seafood
2.2bn
Wine
2.1bn
Mānuka honey
0.39bn
Beauty
0.16bn, and India is not a top-five buyer
New Zealand exports a year, NZ$ · MPI · NZ Winegrowers · BusinessDesk · OEC
Wine got in at 150% duty. We get in at zero.
10.8%
a year growth in NZ wine imports, fastest of any established origin
200k
cases of imported wine a year in Delhi NCR; Mumbai 185k, Bengaluru 90k
+27%
value growth in 2025 while volume fell: India trades up within New Zealand
Quality recognised. Price and awareness the job. Same cities, same lesson · NZTE × TKC, Sept 2026
Made of New Zealand
The Government's mark of origin. Licence 100709: made in, grown in, designed in.
Carried in 77 countries. 44% of buyers say it makes them more likely to buy.
India–New Zealand Free Trade Agreement · in force 20 October 2026
0% duty.
On every Only Good wash from day one. 85% of the Apex range enters duty-free. India kept full duty on creams and lotions, so we lead with washes, oils and serums.
95% of NZ exports by value · US$20bn NZ investment pledged in India · Govt of India · IBEF · Kiwiyana tariff mapping
Apex Brands · Auckland
Made in its own factory.
2nd
largest producer in Australasia
140,000
units packed a day
+14.5%
sales growth in NZ grocery, ahead of Colgate, Unilever and Reckitt
Also makes for Antipodes, Trilogy and Ecoya · Apex Brands 2025 · Circana
Registered. Landed. On sale.
CDSCO registered to 2031. First container landed September 2026. Seven listings live on Amazon with A+ and a Brand Store. onlygood.in live. Flipkart next. Certified natural by Biorius. WorldStar 2025 and PIDA 2024 for the pack.
Only Good · Four hand washes, three body washes · Rs 1,300 and Rs 1,500 MRP
The portfolio
Six brands. One maker. One route in.
Brand two · next
Only Good Baby
Wash, 2-in-1 shampoo and barrier cream. Fragrance-free, dermatologically tested. India's baby care market is US$5 to 8 billion and growing 9 to 15% a year. The washes enter duty-free on day one.
Registration filed Q4 2026 · Launch H1 2027
Brand three · next
DermaOil
One oil for scars, tone and dryness. Centella, Vitamin C, Vitamin A and jojoba in a base that stays stable in Indian heat. A modern answer to Bio-Oil at Rs 1,200 to 1,500. Duty-free on day one.
60 and 120 ml · Nykaa and Tira first · H1 2027
Brand four · 2027
Health Basics
New Zealand's family body wash since 1989. The new Provenance range, named after New Zealand places, plus kids' washes and DermaPlus and HydraLock for dry and sensitive skin. Every wash duty-free on day one.
Brand five · 2028
Snowberry
Premium skincare from plants found only in New Zealand. Serums, cleansers and a cleansing oil enter duty-free; the creams do not, so India starts with the serums. NZ$55 to 90 at home.
Brand six · 2028
mopp.
Hair care for thinning hair, for him and her. Growth shampoo, retention conditioner, mask, follicle serum and capsules. Two-thirds of men see hair loss by 35; nine in ten women after a baby.
It's black and white really · shampoo, mask and serum duty-free
The model
Apex makes it. We land it. India buys it.
The company, the registration holder, the warehouse, the listings, the ad accounts and the team are built once. Every brand after the first costs less to land.
Only Good unit economics
Rs 500
left by every bottle after landing, fees and fulfilment, before ads. Gross margin 45 to 47%. Ads break even at 2.5 times spend. Duty falls to zero on the next container.
Hand wash Rs 466 · Body wash Rs 515 · at MRP Rs 551 and Rs 613 · Kiwiyana model
The constraint
Working capital is the only thing holding growth back.
3,000
units minimum, per product
100%
paid before the stock ships
Rs 8 to 10L
tied up per product when it lands
Register. Land. Prove. Repeat.
Q4 2026
FTA in force. Only Good on Amazon, onlygood.in, Flipkart. File Baby and DermaOil. Renew with Apex.
H1 2027
DermaOil on Nykaa and Tira. Baby wash, shampoo, barrier cream. Only Good into quick commerce.
H2 2027
Health Basics family washes. DermaOil into pharmacies and skin clinics.
2028
Snowberry serums. Mopp. The first New Zealand brand beyond Apex.
Dates depend on registration times and the capital raised
Four hurdles. Four answers.
Capital
Stock is paid for before it ships. This raise, and brands sequenced so each funds the next.
Registration
Six months per brand. The maker is already on file; Baby and DermaOil file first.
Duty wall
Creams and lotions keep full duty. Lead with washes, oils and serums; binding rulings on borderline lines.
The agreement
Initial term ends about January 2027. Renewal, with the new brands added in writing, is the next talk with Apex.
Mumbai and Auckland, one table.
Akash Sood
Co-founder and director, Kiwiyana Imports
Shourjo Dasgupta
Co-founder, Kiwiyana Imports
Apex Brands
Maker and brand owner, Auckland
Emazing
Fulfilment and marketplace operations, India
The ask
Rs [__] Cr
Capital turns a ready portfolio into shelves. Stock for the next brands, registrations, launch marketing and the team in India.
Akash Sood, Director · akash@kiwiyana.com
New Zealand's team in India.
Kiwiyana Imports Pvt Ltd · Mumbai · akash@kiwiyana.com